The Brief
Reposition No7 Cosmetics as a beauty brand that fits seamlessly into real lives. Moving away from over-polished perfection to a more honest, human story. The goal was to reconnect women with the joy of makeup through timeless, effortless beauty.

The Idea
No7 Cosmetics is redefining beauty by fitting seamlessly into real lives. For our Beauty of Real Life campaign, we collaborated with photographer Felicity Ingram, capturing the raw authenticity of everyday moments. Shot on film with hand-printed images, this campaign brings an extra layer of sincerity and soul to every frame. No retouching, just real, untouched beauty.

A visual world grounded in authenticity, where texture, expression, and emotion told the story celebrating individuality and elevating the everyday.