The Brief
Launch No7’s Derm Solutions range with a campaign that disrupts the repetitive, frustrating cycle of skincare guesswork. The objective was to introduce No7’s dermatologist-approved solutions as the breakthrough that finally delivers clarity, confidence, and results.

The Idea
Breaking Cycles began with a familiar feeling where 4 women, each stuck in a loop of skin concerns and short-lived fixes. Their everyday mirrors became portals, revealing something unexpected: a clinical yet empowering skincare lab beyond the glass. Inside, they tested their skin and uncovered tailored solutions for their individual needs.

With No7’s Derm Solutions range and expert support, the cycle was finally broken. The film paired sharp, modern storytelling with beauty-led visuals to dramatise the shift from frustration to confidence — showing that No7 doesn’t just understand skin, it understands the journey to feeling good in it.