The Brief
Position Sephora as a year-round leader in suncare by shifting the narrative away from SPF as a summer-only product. The campaign needed to educate and inspire customers to make suncare a part of their everyday beauty ritual — 365 days a year.

The Idea
Suncare 365 reframed SPF as an essential part of modern self-care, not just something you reach for on holiday. We captured natural, expressive moments between friends, siblings, and partners to reflect the real-life ways we protect and care for ourselves (and each other) daily.

The creative direction leaned into warm, sunlit styling with a relaxed,
real-life energy. I designed a bold, minimal logo blending Sephora’s iconic stripes with a rising sun - a simple, striking symbol of everyday protection. Paired with a fresh colour palette and clean typography, the visual identity felt modern, inclusive, and unmistakably Sephora.