Suncare is a major category in Australia and New Zealand, where beauty-savvy consumers are increasingly making SPF a part of their daily routines. Our goal was to reinforce this habit and position suncare as an essential step for everyone, every single day of the year.

We introduced SUNCARE 365, a dynamic,
ever-evolving campaign platform for Sephora,
to show that suncare isn’t just for summer—it’s a year-round essential that’s a must for every skincare routine.